AMCN was earlier engaged with a different company, however, they were not satisfied with the services provided to them as there were a lot of issues and business flaws. One of the important ones was how the system manages user enrollment data. With more and more customers getting on board this issue started to become a blocker. It was a key reason due to which they decided to opt for Folio3 as their development partner.
In addition to this, the company wanted to start development work that could help them in increasing their product offerings urgently as they were losing business to other competitors due to the low number of options available on their website.