How Much Does It Cost to Build an App Like the Gennev Menopause App?

Posted in Women's Health

For the longest time, most FemTech apps worked for women’s health but focused almost entirely on fertility, tracking periods, ovulation, and pregnancy. There was nothing available to help beyond that. But in 2025, we are seeing a noticeable shift, with the menopause app market at $1.5 billion in 2023, expected to reach $4.2 billion by 2031, at a 12.5% annual rate. This reflects a rising demand for personalized support.

Apps like Gennev, which provide menopause-focused care, have surged in popularity. That is why many healthtech companies are focusing on seizing this opportunity and frequently ask: “How much does it cost to build a solution like the Gennev Menopause app?” A simple app with basic functions can cost anywhere between $15,000–$50,000, while a complex application offering personalization or video consultations can range from $100,000 to $300,000. 

Let’s take a look at how this app works, and factors that influence development costs with features, functions, and design explained. 

What is the Gennev Menopause App?

The Gennev menopause app serves as a virtual consultation clinic for women struggling through the menopause phase. It provides expert, personalized care/support to those undergoing this phase, catering to both the medical and lifestyle sides of later life in women. 

What makes the Gennev menopause app different from others is its reach beyond one-off doctor visits. It opens doors of accessibility to a connected care team comprising doctors, dietitians, and health coaches. They work together to build and manage a tailored plan that helps them manage this condition for the rest of their lives. 

Features and Services Gennev Menopause App Offers

• Symptom Tracking and Insights: The solution helps you track symptoms such as hot flashes, mood swings, and fatigue to provide providers with insight into what’s working.
• Customized Treatment Plans: Gennev menopause app offers plans that include hormone therapy, non-hormonal medications, lifestyle adjustments, or referrals that modify as needs change.
• Access to Clinician-Recommended Products: It allows users to purchase menopause-specific supplements and wellness products that align with their treatment through the platform.
• Education and Resources: Gennev menopause app offers curated content, webinars, and guides to help women understand their symptoms, stages of menopause, and treatment options.
• Nationwide Access with Insurance Support: Available in all 50 U.S. states, Gennev works with major insurers like Aetna and UnitedHealthcare, and also supports employer-sponsored and self-pay options.
• Expert Clinical Care: Users can book 30-minute virtual visits with OB/GYNs or nurse practitioners in the Gennev menopause app, trained specifically in menopause care.
• Nutrition Support from Dietitians: Registered dietitians provide 1:1 sessions focused on metabolism, weight changes, inflammation, and nutrition.
• Ongoing Health Coaching: Insights from health coaches in Gennev menopause support users in achieving optimal sleep, stress management, physical activity, and emotional well-being.

Menopause App Market Size and Forecast (2024 – 2031)

Cost of Developing an App Like Gennev Menopause 

1. App Complexity/Features

Basic app (user profiles, article browsing): $30,000–$60,000. 

• Typical for MVPs or informational apps with minimal interactivity

Moderately complex (video booking, messaging, payments): $60,000–$150,000

• Includes secure video, chatbots integration, scheduling, and payment integration

Highly complex (real-time chat, EMR/API integration, HRT, HIPAA): $150,000–$300,000+

• Advanced features, compliance, and multiple integrations drive up costs

2. Design & User Experience

Basic UI/UX (templated, standard): $8,000–$20,000

• Standard layouts and minimal customization

Custom UI/UX (animations, tailored flows): $20,000–$50,000+

3. Platform Choice

Cross-platform (React Native/Flutter): $50,000–$150,000.

• Native to both platforms, adds 1.5× cost and complexity versus a single platform

4. Development Team & Location

US-based team: $100,000–$300,000+

• Developer rates: $100–$150/hr; full project: $100,000–$300,000+

Offshore team (Eastern Europe, South Asia): $40,000–$100,000+

• The cost depends on location and the expertise of the team

5. Third‑Party Integrations

• Payment gateways: $8,000–$15,000
• Video consultations: $15,000–$40,000
• EHR/EMR APIs: $15,000–$30,000 for basic; can reach $150,000+ for deep integrations
• In-app messaging: $10,000–$25,000
• HIPAA/security compliance: $20,000–$50,000+ (includes risk assessment, encryption, audit trails)

6. Data Storage & Real-Time Features

• Secure data storage, encryption, back-end: $10,000–$30,000
• Real-time sync and chat: $20,000–$50,000 extra, depending on scale and reliability

7. Maintenance & Updates

Ongoing support norm is 15–20% of the initial build cost per year.

• For a $150,000 app, expect to spend $22,500–$30,000 per year on bug fixes, OS updates, and security patches

What Factors Affect The Cost of Developing a Solution Like Gennev Menopause App?

The most obvious cost driver is determining the functions of an app like Gennev menopause. A simple version with basic profiles, informational content, and static features will cost significantly less. 

Here is a breakdown of the costing parameters: 

1. App Complexity and Features

• Basic features, including user registration, login, profile management, and article browsing, are relatively straightforward to build.
• Advanced features such as appointment booking, video consultations, personalized recommendations, symptom tracking, and secure messaging. Adding this set requires more time and technical complexity.
  
• Real-time data, such as live chat between doctors and users or instant syncing of health records, requires a much more robust infrastructure, which adds to development time and cost.
  
• Handling sensitive medical data requires strong encryption, user permissions, and HIPAA-compliant data storage, which is not only technically complex but also demands specialist expertise.
  

2. Design and User Experience (UX)

• A simple design, just like the Gennev menopause app, with standard UI elements and clean layouts, is faster to build and costs considerably less.
  
• A custom design with animations or branded visuals requires more time and likely a dedicated UX/UI designer, which adds to the cost of software development.
  

3. Development Platform

• Building for just one platform (iOS or Android) is generally more affordable.
  
• If the app is intended to be available on both platforms, cross-platform frameworks like React Native or Flutter can reduce costs by utilizing a shared codebase.
  
• If you want the best performance and a native feel, building two separate native apps will provide that, but it will also double the development time and cost.

4. Development Team and Location

• A larger or more highly experienced team of developers, designers, QA testers, and project managers will complete the job faster, but it will also cost more.
  
• Development rates vary significantly by region. For example, hiring a U.S.-based firm will likely cost more than working with a skilled offshore team in Eastern Europe, Latin America, or South Asia.
  
• Expect higher rates if you need people with specific expertise in healthcare technology, compliance (such as HIPAA), or video infrastructure.

5. Third-Party Integrations

• Apps like Gennev menopause rely on external systems for payments, video calls, EMR access, and more.
• Each API integration (whether it’s Stripe for payments or Zoom for video calls) adds complexity and testing time.
  
• The cost will also depend on the complexity of the APIs, the volume of data being passed between systems, and the frequency of updates or security requirements.

6. Maintenance and Ongoing Updates

• Regular updates for bug fixes, security patches, and performance improvements will add up.
  
• At the time of scaling, the addition of new features, improving the design, or keeping up with iOS/Android OS updates requires a larger budget over time.

You can get more insights on the costs associated with medical app development for a thorough overview.

15+ Features To Add to a Solution Like Gennev Menopause App

1. User Registration and Profile Setup

Users should be able to securely sign up, complete their personal profile, and share relevant health history. This information allows the application to offer personalized care and helps providers have an essential background check.

2. Menopause Stage Assessment

A questionnaire in the beginning helps identify whether a user is in perimenopause, menopause, or postmenopause. This enables AI to provide recommendations and tailor the app experience.

3. Video Consultations with Clinicians

Users can book and attend virtual appointments with trained healthcare professionals, such as doctors or nurses. These consultations are backed by HIPAA-compliant software to make sure privacy remains protected.

4. Symptom Tracking Dashboard

Users log daily or weekly symptoms such as hot flashes, fatigue, mood swings, or sleep disruptions. Over time, this data builds a personalized health record that both the user and care team can review.

5. Appointment Scheduling

A built-in calendar and notification system to book, reschedule, and receive reminders for upcoming appointments, for fewer no-shows.

6. Secure Messaging

Users can send private, encrypted messages to their care team between visits. This helps address quick questions or updates without needing a full appointment.

7. Personalized Care Plans

Users receive an ongoing treatment plan set to their symptoms and goals based on assessments. Plans can include lifestyle recommendations, medications, and educational resources.

8. Prescription & Medication Management

Users can receive prescriptions digitally, track dosages, and request refills within the app for a compliant medication experience.

9. Dietitian Consultations

Access to licensed dietitians for virtual nutrition counseling tailored to menopause-related concerns like weight management, inflammation, and gut health.

10. Health Coaching

Certified health coaches provide guidance on lifestyle factors, including sleep, exercise, and stress management, to help users develop habits that support long-term health and symptom relief.

11. Educational Content Library

The app offers articles, videos, and expert interviews on topics such as hormone therapy, sexual health, and mental wellness. Content is curated to support users at different menopause stages.

12. Sleep and Mood Tracking 

Dedicated tools let users monitor their sleep quality and emotional changes over time. Trends are visualized to help both users and providers understand how treatments are working.

13. AI Symptom Insights

Machine learning algorithms analyze user symptom data to offer suggestions or alerts. These insights in AI solutions help users make informed decisions and engage more actively in their care.

14. Peer Support

Private discussion boards or moderated chat groups provide a safe space for users to share their experiences, ask questions, and feel supported throughout their menopause journey.

15. Push Notifications and Reminders

Timely reminders prompt users to log their symptoms, attend appointments, take their medications, or read new educational content, keeping them consistently engaged.

16. HIPAA-Compliant Infrastructure

All user data is protected with end-to-end encryption, secure login, and access controls. This ensures legal and ethical standards for healthcare data privacy are fully met.

17. Insurance Verification & Billing

Users can enter and verify their insurance information to confirm coverage for appointments or services for smooth onboarding and transparency.

18. EMR/EHR Integration

These apps can sync with external healthcare integrations with EHRs like EPIC or Oracle Cerner to share visit summaries, lab results, or medication lists, making care coordination easier across providers.

19. Menopause Risk Assessments

Built-in assessments can help identify risks for conditions like osteoporosis, heart disease, or diabetes, allowing for earlier intervention and personalized prevention strategies.

20. Mental Health Screeners

Short screeners (like PHQ-9 or GAD-7) can be embedded to detect depression, anxiety, or emotional distress. Based on the results, users may receive support, like meditation in-app or a referral.

Tap Into The Million USD Menopause App Market with Folio3 Digital Health

Planning to expand your healthcare services with a telemedicine app for menopause care or hormone therapy, Folio3 Digital Health can bring your vision to life with a fully customized, HIPAA-compliant solution. Our expert team designs and develops digital health platforms with HL7 and FHIR interoperability set according to your needs. Do not wait any longer, connect with us to discuss your goals right away!

Closing Note 

The success of apps like Gennev shows how targeted telemedicine can address specific healthcare needs. By combining a secure structure with personalized features, you can get a product that supports users and drives business value. Folio3 Digital Health helps you bring these elements together with reliable and results-oriented digital health platforms.

Frequently Asked Questions 

How does Gennev use telemedicine for women’s health?

The Gennev app provides virtual consultations to patients with menopause-trained providers from home. Women can access their diagnosis, treatment plans, and prescriptions all in one unified platform.

How effective is Gennev menopause treatment overall?

The Gennev menopause treatment effectiveness is rated highly by many patients. The program combines medical guidance, lifestyle coaching, and access to HRT to address both physical and emotional symptoms of menopause.

How effective is Gennev estradiol treatment?

Gennev estradiol treatment effectiveness depends on individual response but is generally considered adequate for reducing hot flashes, improving sleep, and easing vaginal dryness. 

What is known about the Gennev menopause therapy effectiveness?

The Gennev menopause therapy effectiveness is supported by user testimonials and medical best practices. Many women report symptom relief within weeks of starting treatment. 

How does Gennev hormone replacement therapy work?

Gennev hormone replacement therapy begins with an online consultation for symptom evaluation and collection of medical history. Gennev HRT is given when appropriate; they may prescribe estrogen (such as estradiol) and/or progesterone. 

Is Gennev a reliable medical service for menopause care?

Yes, Gennev medical services are delivered by licensed physicians and nurse practitioners who specialize in menopause and women’s midlife health. 

How does Gennev vs Midi compare for menopause treatment?

Gennev vs Midi, both platforms offer telemedicine services focused on women’s midlife health. Gennev emphasizes personalized treatment plans with lifestyle coaching and prescription options, while Midi focuses more heavily on hormone therapy and primary care. 

What do Gennev reviews say about their menopause care services?

Gennev reviews are mostly positive, with many users praising the convenience and the expertise of their menopause-certified doctors. Patients report feeling heard and supported, and many see improvements in symptoms.

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