A Software Platform that Decodes DNA to Recommend Personalized Nutrition & Multivitamins
Challenge: Aligned a Business Strategy to Become a Go-To Solution for Health Conscious Individuals
Traditional approaches to nutrition intake often take a one-size-fits-all approach, meaning the multivitamins available in the market or online platforms are for everyone with only the age bracket being a filter.
Genopalate needed a reliable tech team to build a digital platform that could use each individual’s unique genetic makeup to provide personalized nutrition reports, multivitamins, and supplement orders. Moreover, they sought the team’s prior experience in creating human health applications, capabilities in fulfilling HIPAA compliance and integrating third-party applications to expand their market footprint.
Our Solution: Transformed a Wellbeing Idea into a Practical Business
Tailoring nutrition plans to individual genetic profiles will help Genopalate fulfill significant improvement in human health outcomes. Personalized nutrition will lead to better management of chronic conditions such as heart disease and diabetes.
Moreover, our subscription-based features, particularly the 6 Months Subscription Feature, have had a 3 times increase in the subscriber base. More individuals are committing to long-term personalized nutrition plans, showcasing the platform’s appeal and effectiveness.