A Software Platform that Decodes DNA to Recommend Personalized Nutrition & Multivitamins


Genopalate Overview

The digital platform collects a saliva sample to map user’s genetic markers and recommends personalized nutrition, multivitamins, and food. The user journey entails a 3-step process; from nutrition reports and daily personalized vitamins based on DNA, age, gender, and diet to ongoing dietician support and supplement orders.

Challenge: Aligned a Business Strategy to Become a Go-To Solution for Health Conscious Individuals

Traditional approaches to nutrition intake often take a one-size-fits-all approach, meaning the multivitamins available in the market or online platforms are for everyone with only the age bracket being a filter.

Genopalate needed a reliable tech team to build a digital platform that could use each individual’s unique genetic makeup to provide personalized nutrition reports, multivitamins, and supplement orders. Moreover, they sought the team’s prior experience in creating human health applications, capabilities in fulfilling HIPAA compliance and integrating third-party applications to expand their market footprint.


Our Solution: Transformed a Wellbeing Idea into a Practical Business

We developed a state-of-the-art software platform that reads individual DNA to unlock invaluable insights into an individual’s unique genetic predispositions related to nutrition. This technology allows for evidence-based and personalized recommendations to optimize health management based on each person’s distinct genetic profile.

Month-Based Subscription Model

By subscribing this platform, users receive continued insights for 6 months that makes them achieve long-term wellness goals.

Try Before You Subscribe Option

Users can make a one-time purchase to experience the benefits before committing to a subscription.

Monthly Billing Integration

Monthly billing that is integrated with Shopify’s Google Pay and credit card options allows users to leverage the benefits of personalized nutrition with a convenient payment method.

The Results

Tailoring nutrition plans to individual genetic profiles will help Genopalate fulfill significant improvement in human health outcomes. Personalized nutrition will lead to better management of chronic conditions such as heart disease and diabetes.

Moreover, our subscription-based features, particularly the 6 Months Subscription Feature, have had a 3 times increase in the subscriber base. More individuals are committing to long-term personalized nutrition plans, showcasing the platform’s appeal and effectiveness.


Get Started

Are you ready to empower healthcare enthusiasts with personalized nutrition plans tailored to their DNA?