Gamified Brain Health Assessment App
NeuroWorld is an AI-powered application for cognitive rehabilitation and brain & mental health management via targeted exercises, neuropsychological assessments, and goal tracking through gamified experiences to enhance mental fitness. It boosts user engagement and retention through dynamic AI agents and themed islands that target different wellness areas, promoting overall psychological well-being.
Client/Industry
A health care company redefining brain & mental health management through AI personalization and gamification
Enhancements
- Introduction of island-themed health targets
- Gamification rewards system for better engagement
- Personalized AI agents and live conferencing features
Services
- Brain health monitoring and cognitive assessment module
- Gamification experience via Neuropolis city with assessments and habit check-ins
- Real-time interaction via AI-driven personas with adaptive habit tracking & alerts
Tech Stack
- Flutter
- Django
- Postgres
- Firebase
- Redis Cache
- Amazon S3, EC2
- Open AI
Project Overview:
Traditional brain & mental health apps usually struggle with user retention; only 3 to 4% of users remain active after 30 days due to static experiences, lack of personalization, and minimal motivation. Despite the $8.5 billion mental health app market’s growth, most users abandon apps for mental health within months, as cognitive wellness demands continuous interaction, real-time feedback, and emotional connection to sustain progress.
Folio3 Digital Health launched NeuroWorld, a mental health app for managing anxiety, improving sleep, supporting ADHD, and aiding with OCD tendencies. It offers cognitive assessment and mental wellness support.
This gamified cognitive training platform combines personalized habit formation, a reward-based city experience, and an AI-powered virtual health assistant to deliver real-time insights and improve psychological well-being. The platform enhances user motivation, strengthens adherence, and gives healthcare providers better visibility into patient outcomes.
Challenges Faced
The platform faced some challenges that impacted its overall performance:
Solutions We Delivered
Gamified mental health app
- Designed as a brain training app for engaging cognitive care in ADHD and mild cognitive impairment (MCI) with intuitive onboarding, daily habit formation tracking, and interactive neuropsychological assessment games. Users complete challenges, earn rewards, and develop healthy habits through a seamless and motivating experience for attention enhancement and memory improvement in mental disorders.
Agentic AI Wellness Guides
- Introduced Myla and other specialized autonomous AI agents for each wellness zone to support users with real-time feedback, personalized goal tracking, motivational interventions for low motivation in depressive disorders, and care for overall mental health, addressing issues like emotional dysregulation in personality disorders.
Themed wellness zones for targeted care
- NeuroWorld organizes mental wellness for anxiety disorders and sleep-wake disorders into Nutrition, Exercise, Stress Relief (Unwind), Sleep (Restore), and Peak Performance (Optimize) hubs for holistic brain health. Each zone offers expert-backed activities, a mood tracker and personalized insights to strengthen brain health, driving user focus & adherence for managing generalized anxiety disorder (GAD) and improving insomnia.
Smart notifications and AI habit coaching
- Our agentic AI system sends dynamic reminders, mood-based prompts for major depressive disorder, and mindfulness exercises for stress management. Users receive personalized coaching for anxiety relief, ADHD focus support, sleep improvement for circadian rhythm sleep-wake disorders, depression management, and stress reduction for adjustment disorders, directly from our mental health app.
Neuropolis city-building rewards
- Users complete daily challengesto grow their Neuropolis cityby unlocking new structures tied to their progressin behavioral activation for depression and cognitive restructuring for obsessive-compulsive disorder (OCD) tendencies. This visual system reinforces consistency, providing a clear and motivating link between making healthy habits and improved psychological well-being in neurotic disorders.
Impacts
-
Up to 40% Surge in User Engagement
Our gamification & rewards feature is expected to boost user interaction for a more engaging experience. -
Boost in Habit Adherence
Personalized AI journeys and dynamic alerts to improve habit completion rates and user consistency by around 35%. -
25% Reduction in Staff Workload
Automated brain health monitoring streamlined operations, enabling healthcare providers to focus more on patient care. -
High Patient Satisfactiong
Smooth onboarding, personalized AI support, and the Neuropolis city to enhance the overall user journey. -
Streamlined Operations
AI habit tracking and real-time monitoring optimized workflows and reduced manual processes.