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DNA-Based Personalized Nutrition Platform

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Client/Industry

A nutritional genetics company leveraged DNA insights to automate personalized dietary recommendations and wellness management

Enhancements

  • Genotype & demographic-based personalized nutrition/supplement recommendation
  • Flexible billing & subscription model
  • Continuous expert support for measurable health outcomes

Services Delivered

  • DNA interpretation algorithm personalizes nutrition and supplements
  • Subscription & billing integration
  • Expert guidance drives long-term health outcomes

Tech Stack

  • AWS
  • Node JS
  • React JS

Project Overview:

Over 88% of consumers have reportedly made dietary changes to improve their health; however, most still rely on non-specific dietary guidelines that overlook their genomic predispositions.
Traditional multivitamins and food recommendations often lack clinical-grade precision and personalization. Our client, Genopalate, saw a growing need for scientifically validated wellness solutions that go beyond age and gender filters to deliver actionable, individualized health insights rooted in nutrigenomics.
Folio3 Digital Health developed a DNA-backed food and nutrition recommendation platform that decodes saliva-derived genetic data to produce highly personalized reports, supplement composition, and dietitian-led guidance customized to each user’s genetic profile, age, gender, and lifestyle. This platform narrows broad guidance into precision health management, aligned with each user’s genotype and behavioral lifestyle data, delivering optimized wellness.
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Challenges Faced by Our Client

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  • Generic supplement, limited personalization: Existing products used age-based formulas, lacking a platform to deliver DNA-personalized nutrition guidance.
  • A HIPAA-compliant infrastructure was needed: Sensitive health and genetic data (PHI) required secure, regulation-aligned handling.
  • Lack of third-party wellness integrations: External health tools (e.g., wearables, EHRs, or fitness apps) remained disconnected from the main system. 

Solutions

DNA Decoding for Personalized Nutrition Insights

  • Our advanced DNA analysis engine interprets genetic markers to deliver science-backed nutrition recommendations. This algorithm translates individual genetic predispositions into personalized insights on nutrient needs, sensitivities, and wellness strategies, enabling highly tailored health guidance rooted in genomics.
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Flexible Subscription Model

  • The try-before-you-subscribe option allows users to purchase a DNA report once and experience personalized nutrition insights before committing to personalized supplements subscriptions. For continued guidance, a six-month subscription includes optional consultations with a resident dietitian.
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Billing Integration

  • Quarterly and bi-annual billing, along with support for monthly installment payments (BNPL) integrated with Shopify’s Google Pay and credit card options, allows users to leverage the benefits of personalized supplements with a convenient payment method.
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Impacts

  • Up to 80% better adherence with personalized nutrition
    Aligning dietary plans to users' genetic predispositions enhances health outcomes and supports effective management of chronic conditions like heart disease and diabetes.
  • Flexible purchase plans increase user commitment to long-term wellness
    The structured subscription model (one-time, 3/6 months) engages users and shows a commitment to long-term personalized nutrition plans.
  • 3x subscriber growth reflects rising demand for DNA-based nutrition
    A threefold increase in subscribers showcases strong market traction and growing trust in Genopalate’s personalized, data-driven health platform.
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Our Tech Stack

AWS

Node JS

React

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