The Challenge
PureLife Dental wanted to have a website focused on customer facilitation and retention, A complex yet easy to navigate their healthcare website was needed with custom promo and discount options along with a unique customer retention concept.
Some major challenges are listed below:
- B2B website that integrates with all their systems.
- Custom discount cart, unique for each customer based on the purchase history
- Mega promotions structure and ‘Business Rules Engine’ optimization
- Custom coupons and promotions feature
- ERP integrated with custom discounts and pricing functionalities on the website.
- Custom preferred products based on individual customer history
